FOUR STEPS TO MASTERING SOCIAL MEDIA AT GOHS

Document created by Stephen Reeder Employee on Nov 9, 2016
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(11/7/2016) - The Global Oral Health Summit is a dynamic opportunity for oral health practitioners and professionals to learn about the latest industry technology and expand their professional networks by interacting with colleagues from across the country and globe. Utilizing social media is a prudent way to take advantage of all the benefits the Global Oral Health Summit has to offer. Here are a few tips to amplify your Summit experience.

Follow – The official social media accounts of the Global Oral Health Summit are an excellent source to find the most up-to-date information about the program, location and venue accommodations for the 2016 Summit and beyond.

  • Before GOHS begins, you can find Facebook posts about the Summit’s featured subject matter experts and in-depth content related to the session subjects to help you determine which sessions meet your particular interests.
  • Follow the GOHS Twitter account during the Summit for real-time updates and tips from our keynote speakers Laura Schwartz and social media expert Jesse Miller.
  • When the Summit is over, the educational support doesn’t end. Whether you have decided to make an equipment purchase or implement new software, you can visit the GOHS social channels to find helpful resources that will make the transition easy.

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    Connect – The opportunities to meet leading practitioners of all specialties and industry professionals are rare. You can further enrich in-person networking by making connections online. As you meet and mingle with other attendees, be sure to solidify the introduction via social media, especially LinkedIn. This will provide an easy avenue to stay in contact and learn social media marketing techniques from your peers.

    Engage – The Summit is intended to be an interactive experience. Collective dialogue will occur during the session events, networking socials and online. You can give instantaneous feedback and add your perspective to the conversation using the hashtag #GOHS.

    Share – Do you consider yourself an industry influencer? The Global Oral Health Summit will explore the emerging trends in practice management and the latest innovations in technology. Position yourself as an early adopter by sharing insightful highlights with your social media network.  You can accomplish this by tweeting notable quotes from sessions, posting pictures from the exhibit floor or sharing links to the live-stream videos of the opening and closing address.

     (This article, and others like it, can be found by visiting the Carestream Dental blog)

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